Tuesday, 22 March 2011

Taking photos

everyone knows that taking good photos is essential, especially if you expose your product online and not in a real live shop.
And so keeping an online shop is a constant process on working with your images, improving the angles, experimenting with backgrounds, waiting for good light, mastering photoshop.

The photoshop part is a bit too much for me. I usually add light and contrast to my images, but ideally I would like to master photoshop so that I could play with the depth of field, designing new backgrounds etc. But well, since I am not a graphical designer, I know just the simplest actions. My plan is to really invest time and effort in it - take books from library, download online workshops.

But let me show you how (in my opinion) the angles of my photos have improved. Let's take the photo of my crocheted earrings.

The first two are "before" pictures. They are not awful, but could be improved.
This one is good because it shoes the exact size of the earrings. But the light is bad!

This image "earrings hanging on the glass" is not a bad idea, but in my case I think it is badly done. The white ballance should be fixed and I find proportions of the mug a bit wrong. Also this matte
This photo on the page of an old book is much much better then the first two. The background is quite, but not plain. The depth of field is shallow, with makes the earrings in the very focus of the image. And the light is neutral - the color of the earrings is exactly like they are in life.

Should earrings be photoed on models? Good question. Those who are against this claim that buyers are turned off by seeing their potential purchase being worn by someone else. But believe me, those who will be turned off are minority, more customers will be attracted to a beautiful model, showing how exactly these earrings will be worn.
But since this issue of taking pictures of earrings on the models is sensitive, make sure that yours is outstanding. So that you definitely can attract more customers than those you will probably turn off. Create a lifestyle in your pictures - the lifestyle that your product represents. In this particular case it is - gentle, innocent, graceful, old-fashioned, beautiful with a touch of fairytale.

And the last tip - if you make several copies of the same item - mention in the description that the item on the model is just for visualization. You customer will receive a completely new and unworn item.


  1. wonderful hints and tips...and I love the smaller salmon coloured ones...and I bought them!! Can't wait to get them Ira!! xoxox