Tuesday, 7 June 2011

Lavender, orange and lime - life is perfect!

Lately I am having a "coloful earrings" mood :)
meet my new babies - all crocheted with cotton yarn. Up-cycled wooden beads serve as a basis.

Lavender :)


Orange :)


Lime :)

As always - everything is for sale in my cozy shop.
Every pair is $16.5 free shipping, but you can get any pair of earrings for freee with the purchase of two necklaces :)

Tuesday, 17 May 2011

Smörgåstårta


When I just came to Sweden I could not get it - why all swedes are so in love with this Smörgåstårta (sandwich cake) - white bread spread with mayonnaise, creme fraice, shrimp, crabsticks, decorated with ham, cheese, eggs, vegetables...

But now, I love it! It is so juicy and fresh (if it is fresh, of course), crispy and fishy..... mmmmmm

This one is home-made - yummmmmmy


Wednesday, 11 May 2011

Meet my friend - the oak tree

One of the things I love in my apartment - this small balcony and this huge oak tree.
Summer evening is here - just about time to have a cup of warm tea on the balcony.

Thursday, 5 May 2011

Enchanted Forest

Meet my new necklace - inspired by nature awakening and by amazingly beautiful landscapes of Wermland - this magical part of Sweden with small rustic farms near enchanted forests where trolls still roam. The kingdom of moose and moss.


The moss on the stones is so soft and gentle that I could stand or sit there for hours, listening to a close-by spring, smelling aromas of awakening forest, hoping to meet a baby-mooseThis necklace features amazing beads of green jasper from a vintage necklace, lovely metallic-colored glass beads and other findings.


Already in my shop :)

Wednesday, 4 May 2011

Several necklaces together - why not?

Summer is coming and I am working on new designs - lighter, happier and more close to nature.
By the way - who said that they can be worn one at a time?

They can be combined to fit your mood :)

Thursday, 14 April 2011

Summer Bells

Fancy a jewelry piece with sound?
This new necklace / bracelet features several little metal bells that blend among other colorful glass and wooden beads and they create gentle chiming sound everytime you move.
Wear it as a collar necklace...

I love these happy paster colors :) They make me happy
as a bracelet

Tuesday, 22 March 2011

Taking photos

everyone knows that taking good photos is essential, especially if you expose your product online and not in a real live shop.
And so keeping an online shop is a constant process on working with your images, improving the angles, experimenting with backgrounds, waiting for good light, mastering photoshop.

The photoshop part is a bit too much for me. I usually add light and contrast to my images, but ideally I would like to master photoshop so that I could play with the depth of field, designing new backgrounds etc. But well, since I am not a graphical designer, I know just the simplest actions. My plan is to really invest time and effort in it - take books from library, download online workshops.

But let me show you how (in my opinion) the angles of my photos have improved. Let's take the photo of my crocheted earrings.

The first two are "before" pictures. They are not awful, but could be improved.
This one is good because it shoes the exact size of the earrings. But the light is bad!

This image "earrings hanging on the glass" is not a bad idea, but in my case I think it is badly done. The white ballance should be fixed and I find proportions of the mug a bit wrong. Also this matte
This photo on the page of an old book is much much better then the first two. The background is quite, but not plain. The depth of field is shallow, with makes the earrings in the very focus of the image. And the light is neutral - the color of the earrings is exactly like they are in life.

Should earrings be photoed on models? Good question. Those who are against this claim that buyers are turned off by seeing their potential purchase being worn by someone else. But believe me, those who will be turned off are minority, more customers will be attracted to a beautiful model, showing how exactly these earrings will be worn.
But since this issue of taking pictures of earrings on the models is sensitive, make sure that yours is outstanding. So that you definitely can attract more customers than those you will probably turn off. Create a lifestyle in your pictures - the lifestyle that your product represents. In this particular case it is - gentle, innocent, graceful, old-fashioned, beautiful with a touch of fairytale.

And the last tip - if you make several copies of the same item - mention in the description that the item on the model is just for visualization. You customer will receive a completely new and unworn item.